Every 39 seconds, some unlucky business is successfully taken down by a cybersecurity attack. Small businesses, enterprises, you name it — crime doesn’t discriminate if there’s a quick way to make cash.
Why is phishing continuously so effective on the general population? Social engineering, and the anonymity of the online world. By appealing to human emotions and dressing your email up with the “right” logos and credentials, people are accustomed to trust, even if it’s a trap.
When accessing Google, or Bing, or whatever website of your choosing, you’re actually only scratching the surface of the internet, or what we would call the “World Wide Web”. Once you’re past searching through indexes of web pages, you can encounter the “Deep Web,” where a variety of databases holding a multitude of random information are stored.